We Indians are simply crazy about
movies, aren't we? Sultan had already
crossed the Rs. 500 crore mark at the box office before the end of July 2016.
In 2015, India had total box office
collections of US$1.6 billion, which is expected to rise to US$3 billion by the
end of 2016. The global movie tickets booking market is estimated to grow by
US$13.72 billion by 2017. The current value in India is US$50 million and
nearly 3.6 billion online movie ticket bookings are done every year. With the
penetration of smartphones and the internet among the youth, this number is
expected to continue to rise in future.
The Easiest Ways to Buy Tickets Online
- Websites: The whole idea of online movie ticketing started with the introduction of websites for just his purpose. You can use these sites to book tickets for almost any event in the city of your choice, from movies to concerts, plays and more. The online ticketing portal, BookMyShow alone, aims at selling 100 million tickets in the financial year of 2016-17. “The size of the total addressable market in India is 500 million tickets and we are looking to tap (the remaining) 80% of the market (as well),” said Ashish Hemrajani, co-founder of the company. The reason for this growth is the exclusive offers that people get by booking tickets online. For example, if you buy tickets using a DBS digibank debit card, you get 30% off. So, if 2 tickets cost Rs. 400, the buyer actually needs to pay only Rs. 280. Not a bad deal, right?
- Mobile Apps: The second most popular and probably even easier way of buying tickets is through mobile apps. Buyers can get many lucrative cashback offers here too. For example, if you book tickets through the BookMyShow app on weekdays, you get 50% off. Similarly, one of the best offers on movie tickets right now is the 10% cashback that you get by booking tickets through digisavings account of digibank.
- Mobile Wallets: The third way of buying tickets online is by using mobile wallets. You can add money in these wallets and book tickets with a simple touch. Again, the buyers get many exclusive offers on these wallets.
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